#SPIKE REDBULL TV#

For example, last week the company orchestrated a helicopter stunt over New York harbor. Energy drinks like Monster, Red Bull, and 5-Hour Energy may help improve brain function and increase energy. It’s interesting to see Red Bull spike on the Ad Awareness index because the company typically eschews traditional advertising and prefers event marketing and to sponsor extreme sports. In the version below, a motocross rider quickly touts the new slush before ending with a pun on jump-starting his bike.

#SPIKE REDBULL TV#

The ads, which rolled out as short TV spots, are meant to highlight the new collaboration and generate awareness for the new slush drinks. Although the original flavor in the silver and blue can is among the most famous, there are a variety of other Red Bull flavors on the market now, too. This popular beverage hit the shelves in Austria in 1987 and made its way to other countries around the globe in the following years. Just one 8.4 oz serving of Red Bull energy drink contains more than 26 g of sugar and 75 mg of caffeine. Red Bull is a classic energy drink that is known fairly well. YouGov BrandIndex data shows the brand’s Ad Awareness scores have increased by five percentage points since the advertisement’s release – up from 17% to 22% by the end of the month. The result: a quick spike in blood sugar. The chart below shows the increase in Red Bull Ad Awareness score (whether someone has seen or heard an advert broadcast by a company in the past two weeks) for the month of May right around the time that spots began airing. Consuming significant amounts of sugar quickly leads your blood sugar to spike and then drop in rapid fashion, which can lead to feelings of tiredness, lethargy and irritability. The product debuted in May and was promoted on TV by Sonic throughout the month.

The company recently partnered with Sonic Drive-In to create a Red Bull Slush beverage. During May, Red Bull earned the biggest rise in its advertising awareness in the United States among brands tracked by YouGov.īased on data from YouGov Plan and Track, Red Bull saw the most significant rise in ad awareness (whether someone has seen or heard an advertisement from a company in the past two weeks) in May.

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